Mona Vale dental reached out to me for an advertisement that would stand out in their local mall, the static image was displayed on a 30 square metre screen.
Disciplines demonstrated
Ideation, re-touching and graphic design.
Interactive Touch Table - Vocus Gartner Symposium 2019
This was an enjoyable and challenging project. I was required to design a variety of screens to deliver information to the user while at the same time come up with initial animation concepts for each transition. The key was to keep the user engaged while delivering key points and information about the company and it’s services.
The client had a basic idea of what they wanted but needed it to be executed with a modern, easy to navigate interface. They requested it to have a “material design” look but keeping to strict brand guidelines.
Disciplines demonstrated
Ideation, UX design, human centred design, material design, animation.
I was contracted to design the final issue of 2019 for ARN (Australian Reseller News) magazine. All copy was supplied and I was entrusted with sourcing and treating appropriate imagery and graphic artwork, working closely with the editor and campaigns manager. I supplied all finished art files for printing and digital files for the digital magazine.
Disciplines demonstrated
Conceptualisation, typesetting, image retouching, graphic design, visual layout, image sourcing.
Logo and branding
The Little Things was a brand new family day care that hired me to create a logo and branding for their grand opening. After meeting with the client and seeing the wonderful environment she had created for the children I had a good idea of what type of logo was required.
I saw the children blowing dandelions in the wind and I just had to use this silhouette in the logo, I feel it portrays a message of playfulness and the natural environment where the children spend most of their time.
The client was very happy with the end result and has received numerous enquires for her new business from the flyers alone.
I was approached by the BuyAssist Program to create a visual identity across trade show collateral that consisted of a single fold A4 brochure to accompany a vertical banner, podium & large wall backdrop. They also required web banners in various sizes for website advertising with a clear call to action for each.
The client was thrilled with the final products as they were in line with the look and feel of their company brand guidelines with a fresh and contemporary use of their logomark throughout.
Disciplines demonstrated
Conceptualisation, exhibition design, typesetting, re-touching, graphic design, visual layout.
Victoria's Better (Event Campaign) - Creative Brief
Taking an existing company (Victoria Bitter), this brief was to come up with a concept for an event to raise the brand profile and broaden the current demographic.
I came up with a street art competition exclusively for Victorians. I used the hashtag "Victoria's Better", as the name of my event to encourage applicants to paint a street art mural and post it to Instagram using the hashtag "Victoria's Better" as the subject.
Successful applicants would have the chance to see their street art featured in the VB Art Series including limited edition bottle labels and merchandise.
The five winning applicants would attend a red carpet "art gallery" style opening at Luna Park in St Kilda.
A great example of an event landing page design I created using Sketch
Handmade Album Cover - Creative Brief
This was produced in response to a handmade project at Shillington College, to create a record cover using only handmade elements.
The point of this brief was to explore design principles, lateral thinking and typography away from the influence of the computer.
I believe this outcome visually captured the idea of the "mix tape", both through the use of a cassette tape and the underlying fine detail in its creation, much like the hard work behind the scenes that goes into producing a record.
Disciplines demonstrated
visualisation, hand crafting, photography, graphic design, image retouching.
Hush (Prohibition Bar) - Creative Brief
The brief was to create a logo for a small business, in this case I chose a prohibition bar.
After coming up with a name "Hush" I experimented with sketching and ideation, taking inspiration from the prohibition era and in particular old fashioned elevator design. The concept of the bar is a secret “invite only” prohibition bar that is only accessible by a hidden elevator.
I believe this logo visually captured the style and mood of this secret night spot.
Disciplines demonstrated
Ideation, illustration, graphic design, identity creation.
Fiend (e-Publishing) - Creative Brief
The brief was to create a bicycle e-publication for the ipad, including a 'How To' section, coupled with profiles of inspiring people, and an interactive videos section.
I wanted to use handmade typography with an artistic street feel to speak to the demographic and I feel I accomplished that.
Disciplines demonstrated
Ideation, illustration, animation, visualisation.
Vibe - Creative Brief
The project - Design a new mobile data company to communicate to a specific target market of young people aged between 11 - 19.
The brief - create a tailored service, product and brand specifically for young people that is quick and easy to navigate. I portrayed this through an app interface and landing page design focused on quick messaging and powerful imagery.
Disciplines demonstrated
Graphic design, animation, identity creation.
Manchester International Festival - Creative Brief
The brief was to create a visually energetic advertisement for the Manchester International Festival, capturing the energy inherent with such a festival.
The final image had to be adaptable for various types of roll out.
Disciplines demonstrated
Ideation, graphic design, identity creation.