Victoria's Better (Event Campaign) - Creative Brief
Taking an existing company (Victoria Bitter), this brief was to come up with a concept for an event to raise the brand profile and broaden the current demographic.
I came up with a street art competition exclusively for Victorians. I used the hashtag "Victoria's Better", as the name of my event to encourage applicants to paint a street art mural and post it to Instagram using the hashtag "Victoria's Better" as the subject.
Successful applicants would have the chance to see their street art featured in the VB Art Series including limited edition bottle labels and merchandise.
The five winning applicants would attend a red carpet "art gallery" style opening at Luna Park in St Kilda.